Why Shoes with A Price Tag of ₹74K Sued By Nike ?

 Today you must have seen the 'Satan Shoes' trending and you have no idea why? Okay , No problem, We'll tell you what actually happened with these shoes that have a drop of blood in it's sole.

Lil Nas X, the famous singer who gave Old Town Road ,has collaborated to create Satan shoes with MSCHF, a Brooklyn based company known for its 'off-beat' designs.

The shoes in the images above are modified Nike Air Max 97, with a drop of blood in the sole. It is said that the Blood which was used in the sole of these shoes is sacrificed by 6 of the employees at MSCHF. According to Daniel Greenberg, MSCHF's founder, a drop of blood was mixed in with ink that fills an air bubble in the sneaker.

There were total of 666 pairs of the shoes, with each pair costing $1,018 (₹74,393) and they sold out in less than a minute !!

The shoes have a pentagram-shaped bronze charm on them and the text “Luke 10:18” (the bible passage which says, “I saw Satan fall like lightning from heaven”), printed on them.

🩸 Athletic shoe maker #Nike on Monday sued a New York-based company that produced "Satan Shoes" purported to contain a drop of #human #blood as part of a collaboration with "Old Town Road" rapper #LilNas X.

| #satanshoes | @Nike |https://t.co/5HnhTfLuAk

— The Jerusalem Post (@Jerusalem_Post) March 29, 2021

 

Responding to the controversy, Nike has sued MSCHF in U.S. District Court over the shoes, alleging that the “unauthorised Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF’s products and Nike.” Looks like there is no side of the coin this shoe left unturned.   

All images in the article are from the MSCHF website unless mentioned.